Friday 30 November 2012

Journal


We were sitting in lesson thinking about what we could feature in our title sequence and as our plot had to do with an orphanage burning down we all came up with the idea that we could order or buy an old looking dolls house that we would then be able to burn down so that it could be featured in our title sequence, so that weekend I went out and tried looking for the type of dolls house that fitted what we wanted to feature in our title sequence but sadly had no luck with doing so. We then went online and started search for a wooden dolls house and we then found one on amazon so we all put money into it and ordered it so that we could then use the opportunity in class to build it.

Thursday 22 November 2012

Saul Bass



Saul Bass was a graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences. Saul Bass collaborated with Alfred Hitchcock, Otto Preminger and Martin Scorsese. He became well known after creating the title sequence for Otto Preminger's The Man with the Golden Arm (1955). For Alfred Hitchcock, Bass provided effective, memorable title sequences, inventing a new type of kinetic typography. Bass once described his main goal for his title sequences as being to ‘’try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.
He designed title sequences for more than 40 years, and employed diverse film making techniques, from cut out animation for Anatomy of a Murder (1958), to fully animated mini-movies such as the epilogue for Around the World in 80 Days (1956), and live action sequences. Best known for his simple, geometric shapes and their symbolism, he studied at the art students legue in manhattan. Bass's posters had an uncanny ability, all hos work was often hand written they are always packed with a sophisticated message. 

(Research on his life)


·         1920 Saul Bass is born in the Bronx district of New York

·         1936 Wins a scholarship to study at the Art Students' League in Manhattan

·         1938 Employed as an assistant in the art department of the New York office of Warner Bros

·         1944 Joins the Blaine Thompson Company, an advertising agency, and enrolls at Brooklyn College, where he is taught by the émigré Hungarian designer and design theorist Gyorgy Kepes

·         1946 Moves to Los Angeles to work as an art director at the advertising agency, Buchanan and Company 

·         1952 Opens his own studio, named Saul Bass & Associates in 1955

·         1954 Designs his first title sequence for Otto Preminger’s Carmen Jones

·         1955 Creates titles for Robert Aldrich’s The Big Knife and Billy Wilder’s The Seven Year Itch. The animated sequence he devises for Preminger’s The Man with a Golden Arm causes a sensation

·         1956 Elaine Makatura joins the studio as an assistant

·         1957 Devises titles for Michael Anderson’s Around The World in 80 Days and Preminger’s Bonjour Tristesse

·         1958 Forges a new collaboration with Alfred Hitchcock by designing the titles for Vertigo. Works with the architects Buff, Straub & Hensman on the design of his home, Case Study House #20 in Altadena

·         1959 Creates the title sequences for Hitchcock’s North by Northwest and Preminger’s Anatomy of a Murder

·         1960 First title commission for Stanley Kubrick, Spartacus, and the last for Hitchcock, Psycho

·         1962 Devises titles for Edward Dmytryk’s Walk on the Wild Side and directs his first short film, Apples and Oranges. Marries Elaine Makatura

·         1963 Stanley Kramer commissions Bass to create titles for It’s A Mad, Mad, Mad, Mad World

·         1966 Directs the racing sequences and devises the titles for John Frankenheimer’s Grand Prix

·         1968 Wins an Oscar for the short film Why Man Creates and develops a corporate identity programme for the Bell System telephone company. Creates an installation for the Milan Triennale, which is cancelled after a student occupation

·         1973 Designs the corporate identity of United Airlines

·         1974 Directs his first feature film Phase IV

·         1980 Designs the poster for Stanley Kubrick’s The Shining and devises the corporate identity of the Minolta camera company

·         1984 Creates a poster for the Los Angeles Olympic Games

·         1987 James L. Brooks persuades Bass to return to title design by creating the opening sequence of Broadcast News

·         1990 Begins a long collaboration with Martin Scorsese by creating the titles for GoodFellas

·         1991 Devises the titles for Scorsese’s Cape Fear and a poster for the 63rd Academy Awards. Bass designs the Academy Awards poster for the next five years.

·         1993 Creates the title sequence for Scorsese’s The Age of Innocence and a poster for Steven Spielberg’s Schindler’s List

·         1995 Designs titles for Scorsese’s Casino

·         1996 Saul Bass dies in Los Angeles of non-Hodgkins lymphoma

Zombieland

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In the opening sequence to Zombieland we see that the zombies are attacking people on a their normal day to day lives. It is all in slow motion and you can see the reaction on the peoples faces whilst they are running away from the zombies,  there is heavy rock music playing in the background to make the audience see that the zombies are rebellious. The first shot is of a man in a prison outfit chucking the prison guard off of the platform this shows that the law is out of control, this is showing us that the setting is based in America as of the type of clothing the in mate is wearing. The typography used in the sequence is being destroyed. As soon as we get an insight of what the film is going to be about we straight away know that the genre is going to be horror as the zombie is shown.  In the shot of the two men running away from the burning down car there is money being thrown into the air, this shows that money means nothing anymore its all about survival. The more into the sequence we get we are able to see the facial expressions of the people running away you can see that they are scared. There is abnormal creatures causing havoc and acting reckless in everyone’s hometown. The rock music is consistent throughout the sequence this is showing us the rebellion of the zombies. Also there is a homeless guy standing with a sign on saying that ‘the end is near’ this could be a sign of comedy usually people would walk past and not listen to what they say but knowing that the town is being taken over by zombies they are now thinking ‘we should of listened to that guy’ the font seems to move whenever the zombies attack the actor.

We then get a close up of the zombies attacking a police officer this shows the audience that the zombies do not care about how high up they are in the world they will do what they want and kill. We see a lot of shots of people just getting attacked by the zombies when they haven’t done anything, they’re just getting on with there day to day lives and they then get attacked by a zombie.

Sound Design, Codes And Conventions.

                                       Sound Design

  • Sound track
  • Wildtrack
  • Dialogue 
  • Foley track
  • Non-digetic (sound track for audience)
  • Digetic (sound track characters can hear)
The creation and layering of dialogue, background noise and other sound effects to create a sophisticated aural environment. 

Key designs:
  • Realism
  • Hyper realism 
  • Un realism/ Surrealism 

                                           STINCS

Setting: Where and when this film is set
Theme: Mood of the film and what its really about, e.g; love, jealousy and voyeurism
Narrative: What the story is about
Characters: Who they are? What are they like? (Principals, Antagonists, Protagonist)
Style: Cinematography, sound, editing. What the feel ill look and feel like.




Codes and conventions of an opening sequence:


  • The films title
  • An introduction to character or character type.
  • Indiction of place.
  • Introduction to signature theme tune -Leitmotif.
  • Indiction of historical period.
  • Information regarding mood and tone.
  • Information about genre.
  • Mise-en-scene and cinematography that will be echoed or elaborated upon later in the film.
  • Questions that the viewer finds intriguing (Sets up enigmas)
  • Patterns and types of editing that will be echoed in the remainder of the film.
  • Details of cast and crew.

Tuesday 20 November 2012

Blog feedback


I agree with the feedback that I got as I did notice that my work was rather short as they were independent working, I found myself rushing them even though I shouldn't have as we had long enough to do it so I was to make it more detailed as there was a lot more that I could write about. I have gone and added more to my analysis as I did have more to say about the title sequence but didn't add it to my post. I have added more onto my blog since sir had recorded my feedback as the fight sequence is up on my blog now, I have also put some class notes on to show what I have learnt in the lesson for example, the codes and conventions and the sound design. Also how that the work within the group when we do it together is more detailed as it tends to be easier as we all have our own bit to research for.

Richard Morrison

Monday 19 November 2012

Dawn Of The Dead


Dawn of the dead tile sequence analysis.


You can see that the type of genre for this film is going to be horror/thriller just by the begging as you are able to see that the typography is red this could then be foreshadowing death as blood is red it could then give the audience the idea that there is going to be a lot of blood being featured in this film. The first shot is of a lot of nude bodies all close together bowing down together, this could give the audience the feeling that there is a lot of people with the same condition and that they are all come together as one to take over the world and kill people? The next shot that we are shown is of what seems to be someone that looks as if they have just been hung or something as all you can see is a nude body that looks like it is in the air, it is the carried on with a close up shot of a man with blood in and around his mouth, it looks as if he has killed someone and then sucked all the blood out of them, although ‘normal’ human beings wouldn’t look like that , this is the showing us that the film could be to do with zombies of some sort.  We already know that there is going to be people dying in this film as the title itself gives it away ‘Dawn Of The Dead’ this could also foreshadow death within this film. At about 20 seconds into the title sequence there is then a man voice over asking what might be a doctor, police man or a local man. Asking ‘is it a virus’ they then reply with ‘I don’t know’ it is clear to us that what has gone on hasn’t effected everyone in that neighbourhood yet. Whilst you hear people asking questions about what is going on you get a fade in of the ‘zombies’ with a creepy sound to go with it.
 The film is associated with the war as we are able to see that there are soldiers throughout the sequence and that it isn’t just happening within that city, that it is worldwide.  We are getting different information from others from different cities from the news reports and information from other people this could then show us that because there isn’t just one person from a city talking about it there is a few, this is then showing us that it is serious. The audience would automatically be drawn to this film as the title sequence is very appealing to whom that like that type of genre so that they would then like to know more about the goings on within the film and how it ends.

Presentation (Pitch)








Orphange PItch 




  • We decided that we were going to change the name of our film to 'Abandoned' instead of Orphanage as the comments we got back from the others when we presented out pitch were rather negative towards the name as it was unoriginal.




Feedback on pitch







From the feedback that we were given from the class, the target audience we used for our pitch were around the correct age range (12-25). Also the director that we used was suitable for our genre James Watkins we looked into our director’s success in other films and the budget, he has directed similar films e.g. The Woman In Black so we then came up with a budget we thought would be suitable for our film. In near enough every sheet we had ‘It definitely has potential’.

In the feedback I saw a repeated thing that didn’t work is the name for our film ‘Orphanage’ it has been said to be original. Although we struggled with coming up with a new title. Some people said that they were confused with our storyline, as we didn’t expand on some of the main characters like ‘Mildred’ for example she had a main role in the film, but she didn’t come across as she did in the pitch that we gave.  They said that the actors/actress we chose weren’t recognisable enough although we chose them as we thought they were suitable for our price range. Other than that, I think that our pitch went rather well as we all had a role to play and got a mixture of good and bad feedback. 



Sweeney Todd



The title sequence begins looking animated. Animation may show us that it doesn't take itself seriously even though its about murder. Rain drops of blood begin to come down, the sequence as a whole is very dark and features a lot of dull colours although the colour red shines out brightly. The whole title sequence is full of dark colours the only other colour that you see is red which represents blood other than that the colours are rather basic, grey, black and a moldy green. The use of dark colours make the audience think that something bad is bound to happen especially as when blood is used dropping onto a window the contrast between the two adds to the fact that death will probably feature in the film. The typography used looks as if it is set in the olden times as it looks like an old newspaper type font. The way the titles appear is in order of whom is key to the film. The names that appear all fade in and fade out which could create an eerie atmosphere for the audience, where they fade out this could foreshadow that the actors characters will die or disappear. Also all the typography used in the title sequence is written in write except for the name 'Sweeney Todd' which is in red, this is given us an inside look that he is the reason for death as the red makes us think blood. The typography is pretty basic the whole way through. By the way the typography is shown it is showing us that it is based in the olden days.

At the beginning of the title sequence we are shown a tracking shot of the tops of houses, the houses have working chimneys with smoke coming out of them this shows us that the film will be set many years back. There is enigma created when we see the pictures on the wall of the two woman, this is then leaving the audience thinking 'Who are they?'. The sequence is going in order like its some sort of recipe. The chair is a main feature in the title sequence which can show that this will be a main part in the film. Blood drips onto a set of cogs enabling them to turn, this shows that blood will be needed in the film also this could mean that 'Business runs on blood'. the blood also suggests the genre of the film which would be horror. We are shown an oven with big flames in, the fire could foreshadow death. The music starts off as mellow but becomes louder towards the end of the title sequence, this makes the audience feel as though something bad is bound to happen. The music to the title sequence tends to build up tension. You can hear the thunder in the background this represents a dark and scary atmosphere. By the way the title sequence has been shot, this is then pulling the audience in and showing them what the film is about. In the sequence we can see that there is a trapdoor, this could show us that there is secrets that he is hiding as no-one has been down there.

The sequence as a whole is very dark and the use of white typography seems to be the only pure colour. The text and dullness of the sequence work together with the blood and connotations of death to help establish the horror genre.