Title Sequence Research

ORDER OF OPENING CREDITS

o   Production Company presents

o   "Title"

o   Lead Cast

o   Supporting Cast

o   Casting Director

o   Music Composer

o   Costume Designer

o   Associate Producers

o   Editors

o   Production Designer

o   Director of Photography

o   Producer

o   Writers

o   Director

Production Company is Hammer Films as they specialise in films the same genre as our own: horror.

Opening Sequence Progress

We have finally finished constructing our dolls house it took us 5 lessons to finally complete the house and make sure that it had all been painted and made to look like a real house, we have decided that we are going to be going out as a group to film during the Christmas half term so that we are then able to come back into school and make sure that all our work is based on the editing of our clips for the January school term.  We have also been researching for the appropriate type of soundtrack for the genre of our title sequence.  We are still thinking about what our typography is going to look like, we have all agreed that the titles should be in red to suit the choice of horror genre. 

Opening Sequence

We have finally finished building our dolls house that will be featured in our title sequence. We decided  that we were going to video the whole time we were building the dolls house so you are also able to see the progress, we will upload the videos onto our blog. It took around 5 hours to build and paint but we are happy with the result.

We have also been looking for what tracks we would maybe want to play in our title sequence, we have chosen four of our favourites. 

Journal

It took around a week for the doll’s house to be delivered but once it did we begun to build it during the lesson times we had and we filmed the process it wasn’t very easy to understand as the instructions were very difficult to use so we then  took it upon ourselves to see if we knew how it was going to fit together, it took around 5 hours’ worth of class time to get the final piece that we wanted and having it painted and looking as real as we could make it, I think that it was very successful once it was complete. It was stressful yet fun to make it was confusing at times but then we realised where we were going wrong and we made it work and completed it. There will be a video of all the shots we managed to take whilst we made the house on our blogs shortly.

Hammer Films

Hammer Films.

Audience Profile

Audience profile for Abandoned 

Abandoned Title Sequence

For our title sequence we wanted to use a dolls so went onto amazon and purchased a house, so we all put money towards getting one.

Journal

We were sitting in lesson thinking about what we could feature in our title sequence and as our plot had to do with an orphanage burning down we all came up with the idea that we could order or buy an old looking dolls house that we would then be able to burn down so that it could be featured in our title sequence, so that weekend I went out and tried looking for the type of dolls house that fitted what we wanted to feature in our title sequence but sadly had no luck with doing so. We then went online and started search for a wooden dolls house and we then found one on amazon so we all put money into it and ordered it so that we could then use the opportunity in class to build it.

Abandoned (title sequence ideas)

                                          

Fight Scene

Saul Bass

Saul Bass was a graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences. Saul Bass collaborated with Alfred Hitchcock, Otto Preminger and Martin Scorsese. He became well known after creating the title sequence for Otto Preminger's The Man with the Golden Arm (1955). For Alfred Hitchcock, Bass provided effective, memorable title sequences, inventing a new type of kinetic typography. Bass once described his main goal for his title sequences as being to ‘’try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.

He designed title sequences for more than 40 years, and employed diverse film making techniques, from cut out animation for Anatomy of a Murder (1958), to fully animated mini-movies such as the epilogue for Around the World in 80 Days (1956), and live action sequences. Best known for his simple, geometric shapes and their symbolism, he studied at the art students legue in manhattan. Bass's posters had an uncanny ability, all hos work was often hand written they are always packed with a sophisticated message. 

(Research on his life)

·         1920 Saul Bass is born in the Bronx district of New York

·         1936 Wins a scholarship to study at the Art Students' League in Manhattan

·         1938 Employed as an assistant in the art department of the New York office of Warner Bros

·         1944 Joins the Blaine Thompson Company, an advertising agency, and enrolls at Brooklyn College, where he is taught by the émigré Hungarian designer and design theorist Gyorgy Kepes

·         1946 Moves to Los Angeles to work as an art director at the advertising agency, Buchanan and Company 

·         1952 Opens his own studio, named Saul Bass & Associates in 1955

·         1954 Designs his first title sequence for Otto Preminger’s Carmen Jones

·         1955 Creates titles for Robert Aldrich’s The Big Knife and Billy Wilder’s The Seven Year Itch. The animated sequence he devises for Preminger’s The Man with a Golden Arm causes a sensation

·         1956 Elaine Makatura joins the studio as an assistant

·         1957 Devises titles for Michael Anderson’s Around The World in 80 Days and Preminger’s Bonjour Tristesse

·         1958 Forges a new collaboration with Alfred Hitchcock by designing the titles for Vertigo. Works with the architects Buff, Straub & Hensman on the design of his home, Case Study House #20 in Altadena

·         1959 Creates the title sequences for Hitchcock’s North by Northwest and Preminger’s Anatomy of a Murder

·         1960 First title commission for Stanley Kubrick, Spartacus, and the last for Hitchcock, Psycho

·         1962 Devises titles for Edward Dmytryk’s Walk on the Wild Side and directs his first short film, Apples and Oranges. Marries Elaine Makatura

·         1963 Stanley Kramer commissions Bass to create titles for It’s A Mad, Mad, Mad, Mad World

·         1966 Directs the racing sequences and devises the titles for John Frankenheimer’s Grand Prix

·         1968 Wins an Oscar for the short film Why Man Creates and develops a corporate identity programme for the Bell System telephone company. Creates an installation for the Milan Triennale, which is cancelled after a student occupation

·         1973 Designs the corporate identity of United Airlines

·         1974 Directs his first feature film Phase IV

·         1980 Designs the poster for Stanley Kubrick’s The Shining and devises the corporate identity of the Minolta camera company

·         1984 Creates a poster for the Los Angeles Olympic Games

·         1987 James L. Brooks persuades Bass to return to title design by creating the opening sequence of Broadcast News

·         1990 Begins a long collaboration with Martin Scorsese by creating the titles for GoodFellas

·         1991 Devises the titles for Scorsese’s Cape Fear and a poster for the 63rd Academy Awards. Bass designs the Academy Awards poster for the next five years.

·         1993 Creates the title sequence for Scorsese’s The Age of Innocence and a poster for Steven Spielberg’s Schindler’s List

·         1995 Designs titles for Scorsese’s Casino

·         1996 Saul Bass dies in Los Angeles of non-Hodgkins lymphoma

Zombieland

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In the opening sequence to Zombieland we see that the zombies are attacking people on a their normal day to day lives. It is all in slow motion and you can see the reaction on the peoples faces whilst they are running away from the zombies,  there is heavy rock music playing in the background to make the audience see that the zombies are rebellious. The first shot is of a man in a prison outfit chucking the prison guard off of the platform this shows that the law is out of control, this is showing us that the setting is based in America as of the type of clothing the in mate is wearing. The typography used in the sequence is being destroyed. As soon as we get an insight of what the film is going to be about we straight away know that the genre is going to be horror as the zombie is shown.  In the shot of the two men running away from the burning down car there is money being thrown into the air, this shows that money means nothing anymore its all about survival. The more into the sequence we get we are able to see the facial expressions of the people running away you can see that they are scared. There is abnormal creatures causing havoc and acting reckless in everyone’s hometown. The rock music is consistent throughout the sequence this is showing us the rebellion of the zombies. Also there is a homeless guy standing with a sign on saying that ‘the end is near’ this could be a sign of comedy usually people would walk past and not listen to what they say but knowing that the town is being taken over by zombies they are now thinking ‘we should of listened to that guy’ the font seems to move whenever the zombies attack the actor.

We then get a close up of the zombies attacking a police officer this shows the audience that the zombies do not care about how high up they are in the world they will do what they want and kill. We see a lot of shots of people just getting attacked by the zombies when they haven’t done anything, they’re just getting on with there day to day lives and they then get attacked by a zombie.

Sound Design, Codes And Conventions.

                                       Sound Design

• Sound track
• Wildtrack
• Dialogue 
• Foley track
• Non-digetic (sound track for audience)
• Digetic (sound track characters can hear)

The creation and layering of dialogue, background noise and other sound effects to create a sophisticated aural environment. 

Key designs:

• Realism
• Hyper realism 
• Un realism/ Surrealism 

                                           STINCS

Setting: Where and when this film is set
Theme: Mood of the film and what its really about, e.g; love, jealousy and voyeurism
Narrative: What the story is about
Characters: Who they are? What are they like? (Principals, Antagonists, Protagonist)
Style: Cinematography, sound, editing. What the feel ill look and feel like.

Codes and conventions of an opening sequence:

• The films title
• An introduction to character or character type.
• Indiction of place.
• Introduction to signature theme tune -Leitmotif.
• Indiction of historical period.
• Information regarding mood and tone.
• Information about genre.
• Mise-en-scene and cinematography that will be echoed or elaborated upon later in the film.
• Questions that the viewer finds intriguing (Sets up enigmas)
• Patterns and types of editing that will be echoed in the remainder of the film.
• Details of cast and crew.

Blog feedback

I agree with the feedback that I got as I did notice that my work was rather short as they were independent working, I found myself rushing them even though I shouldn't have as we had long enough to do it so I was to make it more detailed as there was a lot more that I could write about. I have gone and added more to my analysis as I did have more to say about the title sequence but didn't add it to my post. I have added more onto my blog since sir had recorded my feedback as the fight sequence is up on my blog now, I have also put some class notes on to show what I have learnt in the lesson for example, the codes and conventions and the sound design. Also how that the work within the group when we do it together is more detailed as it tends to be easier as we all have our own bit to research for.

Richard Morrison

Dawn Of The Dead

Dawn of the dead tile sequence analysis.

You can see that the type of genre for this film is going to be horror/thriller just by the begging as you are able to see that the typography is red this could then be foreshadowing death as blood is red it could then give the audience the idea that there is going to be a lot of blood being featured in this film. The first shot is of a lot of nude bodies all close together bowing down together, this could give the audience the feeling that there is a lot of people with the same condition and that they are all come together as one to take over the world and kill people? The next shot that we are shown is of what seems to be someone that looks as if they have just been hung or something as all you can see is a nude body that looks like it is in the air, it is the carried on with a close up shot of a man with blood in and around his mouth, it looks as if he has killed someone and then sucked all the blood out of them, although ‘normal’ human beings wouldn’t look like that , this is the showing us that the film could be to do with zombies of some sort.  We already know that there is going to be people dying in this film as the title itself gives it away ‘Dawn Of The Dead’ this could also foreshadow death within this film. At about 20 seconds into the title sequence there is then a man voice over asking what might be a doctor, police man or a local man. Asking ‘is it a virus’ they then reply with ‘I don’t know’ it is clear to us that what has gone on hasn’t effected everyone in that neighbourhood yet. Whilst you hear people asking questions about what is going on you get a fade in of the ‘zombies’ with a creepy sound to go with it.

 The film is associated with the war as we are able to see that there are soldiers throughout the sequence and that it isn’t just happening within that city, that it is worldwide.  We are getting different information from others from different cities from the news reports and information from other people this could then show us that because there isn’t just one person from a city talking about it there is a few, this is then showing us that it is serious. The audience would automatically be drawn to this film as the title sequence is very appealing to whom that like that type of genre so that they would then like to know more about the goings on within the film and how it ends.